For every kind of fan

Loyalty goes both ways.

Your fans already show up for you. We help you show up for them.

Sports Entertainment Music & live Gaming Creators Brands & retail Causes & community
Hi there. We're Elm Labs

Everybody's a fan of something.

A team, a show, a game, a creator, a cause — whatever your people love, that feeling is real. And it's worth taking care of.

We help you show up for your fans with content that feels personal, keeps them close, and gives them a reason to stay. It starts small, and it grows with you.

Who we're for

If people love it, we can help.

We started in sports and entertainment. Turns out showing up for your people works the same everywhere.

01

Sports & Teams

Keep the game-day feeling going all year.

02

Entertainment & Media

Stay close to your audience between releases.

03

Music & Live Events

Turn one great night into a real following.

04

Gaming & Esports

Be there for players long after they log off.

05

Creators & Podcasters

Keep the connection that got you here.

06

Brands & Retail

Turn customers into fans, and fans into regulars.

07

Nonprofits & Causes

Turn a first gift into a lasting bond.

08

Membership & Community

Give members a reason to stay.

15+ years
Helping brands really know their people
Any industry
One idea, every kind of fan
People first
We start with your fans, every time
What we do

Everything you need to be there for your fans.

The tech does the heavy lifting. We bring the know-how to make every fan feel seen.

01

Getting started

New to all this? We'll sit down with you and walk through what modern fan engagement looks like — and what actually makes sense for your people.

02

A proper look under the hood

Not sure you've got the right setup? We'll dig into your tools and tell you what's working, what's costing you, and what's missing.

03

Rolling up our sleeves

We don't just hand you a report. We get in there with you and put the right tools and processes in place.

04

A plan to stay close

We'll build you a simple roadmap for staying close to your fans — from everyday content to the moments they'll remember.

05

Meeting fans where they are

Your fans are all over the place online. We help you understand them and reach them wherever they are, with content that actually fits.

06

Making a good thing better

Already up and running? We'll take a fresh look and sharpen what you've got, so more of your fans stick around.

Big team or no team

Got a team? We'll fit right in.
Don't? We'll be yours.

We work with brands of every size, and we shape ourselves around what you actually need.

If you've got a team

We plug in right alongside them, share what we know, and make the whole thing sharper. No egos, no turf — just an extra set of hands that knows fans.

If you don't

We become your team — embedded, hands-on, and all in. We'll run the whole thing like it's ours, because for a while, it is.

We are Elm Labs

The team in your corner — for whatever your fans love.

What we believe / 01

Fans first

The people come before the tech. We build around what your fans actually want.

What we believe / 02

Curious

We use the good stuff, and we're always trying new things to see what lands.

What we believe / 03

Together

We work right alongside you, not around you. The best work happens as a team.

What we believe / 04

Honest

We tell it to you straight. No jargon, no games, no surprises.

What we believe / 05

Careful

We sweat the small details, because your fans notice them too.

What we believe / 06

All in

We love this work — the people and the tech both. You'll feel it.

Our people

We've spent 15+ years helping businesses understand their people — and use technology to stay close to them.

ER
Emily Reyes
Founder & CEO
MC
Max Cobert
Chief Strategy Officer

Let's show up for your fans, together.

Reach out and let's talk it through. The first conversation's on us.

Get started